HUMAN BEINGS, WHO ARE ALMOST unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” — Douglas Noel Adams, author of The Hitchhiker’s Guide to the Galaxy
Yesterday, the owner of a local restaurant shared with me that his business was experiencing a lengthy quiet period.
“It’s very slow; people are not eating out anywhere near as much”, he lamented.
“How often do you go out to eat ?” I asked.
“I don’t have time to eat out, I’m a restaurant owner”, he said.
This restaurant owner’s response to my question is all too common. The sad truth is that many retailers never set foot into another retail business. Even though it doesn’t cost a thing, they never give themselves the opportunity to:
– Learn from what other retailers are doing.
– Compare their business against others and then your own.
– Adopt and improve better practices.
Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young. – Henry Ford
Frequently, it is these same retailers who proclaim:
– “I make the best pizza” or,
– “I have the best service” or,
– “I provide great value for money”
Really? So why is your store empty?