“IT’S THE LITTLE DETAILS THAT ARE VITAL. Little things make big things happen.” John Wooden
BEING CONSISTENTLY GOOD AT THE little things is crucial to your success. The key is to make sure that everyone in your business is trained correctly and regularly so that when each situation arises, they routinely and instinctively know the right thing to do and can execute it brilliantly.
It never ceases to surprise me how little training actually takes place throughout the retail industry. This is totally unforgivable! How can a retail manager or a retail owner expect their staff to perform like superstars on a daily basis when training is only provided occasionally? How can consistency, perfect execution and instinct be developed when a specific training topic is covered only once? That would be like Michael Malthouse randomly picking a person out from an MCG crowd, who has never played football, giving them a single lesson in kicking the ball and at the end of that lesson expecting them to kick like Chris Judd! Training must be continuous. Its success depends on the right information, delivered the right way, with repetition until it becomes a habit. A regular refresh will then ensure that your team are always at peak form.
You must always engage in two types of training. There are no shortcuts! The first is formal, for all staff, regularly and permanently scheduled, such as once a week. If this isn’t already happening in your business, you owe it to yourself to make regularly scheduled training your number one item of your action plan. The second type is on the job training. This is where your staff are observed putting their training into practice and where positive reinforcement as well as corrections are made. Even the most sophisticated marketing strategy will come to nothing as long as your people who have the responsibility of executing your strategy do not have all of the necessary skills. Training is not optional; it is vital.
If your staff is continually learning and growing then your business can only improve. As the owner/manager, it is crucial that you lead by example. It is your responsibility to search out ways to help your staff improve and take an active and continuous role in the learning process. As their leader, your team look to you for the skills they need to succeed. Providing them with a learning environment and investing time and energy in their growth and development is a vital investment in the success of your business.