Want Success? Partial Obedience Is Not Obedience

Want Success? Partial Obedience Is Not Obedience

COZY CARLISLE: Someone is either a smoker or a non-smoker, there’s no in-between. The trick is to find out which one you are and be that.

MIKE CHURCH: Well, you know, I’m trying to quit.

COZY CARLISLE: Don’t tell me you’re trying to quit. People who’re trying to quit are basically pussies who cannot commit. Find out which one you are. Be that. That’s it. If you’re a non-smoker, you’ll know. – from Dead Again, Paramount Pictures

How Much Is A Customer Worth To You?

How Much Is A Customer Worth To You?

“GREAT CUSTOMER SERVICE IS WHAT SHOPPERS EXPECT. AWESOME CUSTOMER SERVICE IS WHAT THEY REMEMBER” – Leon Skaliotis

AWESOMEWhen a customer spends $50 in your store is their purchase worth $50 to your business? The answer is that it depends. Below are five points you must consider.

1. If Gross Sales = $50, If Gross Margin = 50%, Gross Profit = $25

Next, you need to subtract your fixed and variable costs. The end result is that your initial $50 sale may only be worth $20 in net profit! More on retail maths in future editions.

Don’t Confuse Small With Insignificant

Don’t Confuse Small With Insignificant

“IT’S THE LITTLE DETAILS THAT ARE VITAL. Little things make big things happen.” John Wooden

BEING CONSISTENTLY GOOD AT THE little things is crucial to your success. The key is to make sure that everyone in your business is trained correctly and regularly so that when each situation arises, they routinely and instinctively know the right thing to do and can execute it brilliantly.

It never ceases to surprise me how little training actually takes place throughout the retail industry. This is totally unforgivable! How can a retail manager or a retail owner expect their staff to perform like superstars on a daily basis when training is only provided occasionally? How can consistency, perfect execution and instinct be developed when a specific training topic is covered only once? That would be like Michael Malthouse randomly picking a person out from an MCG crowd, who has never played football, giving them a single lesson in kicking the ball and at the end of that lesson expecting them to kick like Chris Judd!