Free Technique To Massively Improve The Performance Of Your Store

Free Technique To Massively Improve The Performance Of Your Store

“HUMAN BEINGS, WHO ARE ALMOST unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” — Douglas Noel Adams, author of The Hitchhiker’s Guide to the Galaxy

Yesterday, the owner of a local restaurant shared with me that his business was experiencing a lengthy quiet period.

“It’s very slow; people are not eating out anywhere near as much”, he lamented.

“How often do you go out to eat ?” I asked.

“I don’t have time to eat out, I’m a restaurant owner”, he said.

Why You Need A Better Greeting

Why You Need A Better Greeting

“YOU NEVER GET A SECOND chance to make a good first impression.” – Anonymous

It only takes a quick glance; some say as few as three seconds, for someone to form an opinion of you, when they meet you meet for the first time. In this brief moment, a shopper will decide whether or not they like you and by extension your business, based on your greeting, your appearance, your body language and your attitude.

Every time a customer meets you and your staff, they are judging you and your business and forming an impression. Reversing this first impression is nearly impossible. This is why it is crucial that you use those first few seconds wisely.

John Gattorna, a visiting professor at Macquarie Graduate School of Management, conducted research (2008) into ‘Why businesses lose customers’.

Counting The Cost Of A Dissatisfied Customer

Counting The Cost Of A Dissatisfied Customer

“MISTAKES ARE ALWAYS FORGIVABLE, IF one has the courage to admit them” – Bruce Lee

There are specific ways to minimize mistakes in your retail business. Nevertheless, it is still possible that someone will make a mistake and you will have to deal with an angry customer. Make certain that everyone in your business is trained in the correct way to deal with this situation. If you think “Let them go. Heck, it’s only one customer”, think again! You need to understand that one angry customer has the potential to be extremely damaging to your business. Many years ago I heard the saying “one upset customer will tell ten other people”. Today, with the rise of Facebook, Twitter, Instagram, etc., one angry customer has the potential to tell thousands of people about their bad experience with you. Treat this situation very seriously!

Make A Great Impression With Unexpected Service

Make A Great Impression With Unexpected Service

“SPREAD LOVE EVERYWHERE YOU GO: First of all in your own house… let no one ever come to you without leaving better and happier. …….” – Mother Teresa

To keep customers returning, we need to help them remain loyal to our stores. Little things, done well and consistently, by every member of your staff will make a big contribution to the success to your retail business. Below are just a few examples of what you can do. I am confident that together with your staff, you can come up with many more ideas.

How To Immediately Start Generating Positive Word Of Mouth

How To Immediately Start Generating Positive Word Of Mouth

“EVERY TIME YOU SMILE AT SOMEONE, it is an action of love, a gift to that person, a beautiful thing”. – Mother Teresa

Committing the necessary effort to consistently generate a positive shopping experience for every person who comes into contact with your business is a fundamental principle for retail success. The fastest way to make this principle begin working for you is to…..

SMILE! You are first and foremost in the people relationships business. Always greet your customers with sincerity and warmth. A simple, genuine smile while making direct eye contact makes customers feel good about themselves, good about you and your business and puts them into the mood for buying.

How To Instantly Increase Your Creativity And Innovation

How To Instantly Increase Your Creativity And Innovation

“THERE’S A BETTER WAY TO do it—find it.” — Thomas Edison

The fastest way store managers can come up with new and better ways to do virtually anything, is to to tap into the brainpower of the people working for them.

This simple technique is nevertheless one of the most overlooked – and it’s costing businesses thousands of dollars in lost profit!

Many managers falsely believe that it is their responsibility to personally originate creative ideas. They also, wrongly believe that asking for help will somehow diminish their authority.