Is Your Advertising Damaging Your Retail Business?

YOU NEED TO KNOW THE ANSWERS to the following questions:

How many potential customers have walked past your shop front this week?
How many walked in?
How many made a purchase from you?
How many will return?
How many will tell their friends and their family about their experience in your store?
How many will speak positively about their experience?
How many will enthusiastically refer others to your store?
If you can’t answer these questions and you are spending money on advertising, your advertising money is being wasted; here’s why.

The Starting Point Of Every Successful Retailer

The Starting Point Of Every Successful Retailer

THINK ABOUT ALL THE PEOPLE who are cheering for you to succeed.

The success fundamental very often overlooked is the habit of self-examination. This should always be your starting point. It is where you determine whether you are (a) physically and (b) mentally up to the challenge of owning and operating your business. If you can only walk to your mailbox before breaking into a sweat, it is unrealistic setting off to run a marathon. Running your business is physically like a marathon, except that it’s run over years instead of hours. Similarly, when your mind is overwhelmed because of turmoil at home, how can you realistically expect to be able to develop great relationships in your business?

Business Owners! Beware The False Prophets

Business Owners! Beware The False Prophets

THERE IS A STORY ABOUT a man who sold hot dogs by the roadside. He was illiterate, so he never read newspapers . He was hard of hearing, so he never listened to the radio. His eyes were weak, so he never watched television. But enthusiastically, he sold lots of hot dogs. His sales and profit went up. He ordered more meat and got himself a bigger and a better stove. As his business was growing, the son, who had recently graduated from college, joined his father. Then something strange happened. The son asked, “Dad, aren’t you aware of the great recession that is coming our way?” The father replied, “No, but tell me about it.” The son said, “The international situation is terrible. The domestic is even worse. We should be prepared for the coming bad time.” The man thought that since his son had been to college, read the papers, and listened to the radio, he ought to know and his advice should not be taken lightly. So the next day, the father cut down his order for the meat and buns, took down the sign and was no …