Why do some retail stores attract a lot of new customers ? Why are retail sales high for one store while others barely survive? What makes the difference?
Back in the early 80′s, along what was at the time a prominent shopping strip in Reservoir, Melbourne there were three almost identical shops side by side. Each was run by a husband and wife and each had an attached dwelling allowing the owners to live on site.
The retail owners of the shops at either end had a habit of sitting in their lounge room when business was quiet, and would come into their shop when a customer entered. Otherwise they would usually watch a little tv, read the paper and sometimes have friends and family over for a visit.