Use This With Your Product Knowledge To Get More Sales

Use This With Your Product Knowledge To Get More Sales

I can’t stress enough the importance of product knowledge when it comes to making retail sales. Those who have learned everything they can about the products they sell have a distinct advantage over those who don’t. Given the option, customers will choose to talk to the person who knows the most about the product they are considering.

Good product knowledge will help even the most reserved sales person. It gives them confidence knowing they have something of value to tell the customer.

Make no mistake about it, in the retail sales business you had better know your stuff.

Having said all that, I must also point out that overuse of product knowledge can be a very bad thing. How, you say?

I went to a certain white goods store to buy a washing machine. As I entered I was greeted with a warm, welcoming smile and a very enthusiastic ‘hello’. The salesperson approached me and started to tell me about a current promotion. She did a great job letting me know how much she knew about the product. I was impressed with her presentation of the product and, of course, her knowledge of the different brands, where they came from, how well they performed, their energy efficiency, how much water they used, and, and, and.

The Fundamental Principles Of Retail Success

The Fundamental Principles Of Retail Success

“Without knowledge action is useless and knowledge without action is futile.” Abu Bakr 573-634 AD

Retail success is based on fundamental principles or laws that have never changed.

When you learn how to apply these principles in your retail business your success is guaranteed.

However, be forewarned. The opposite is also guaranteed.

It is impossible to break the fundamental principles of retailing and not FAIL.

Today, I invite you to take action.

Effective Communication Generates Customer Loyalty

Effective Communication Generates Customer Loyalty

Have you been challenged by a ‘difficult’ customer yet? Sooner or later it happens to all of us.

How effectively you deal with this situation is critically important to the success of your business. Here’s why:

– The average “wronged customer” will tell 8-l6 people about it. Over 20% will tell more than 20.

– 91% of unhappy customers will not willingly do business with you again.

Source: White House Office of Consumer Affairs, Washington, DC

Why Inspire And Develop High Level Employee Motivation?

Why Inspire And Develop High Level Employee Motivation?

One of the biggest concerns I hear regularly from retail managers is a lack of productivity from their staff.

Employees are our greatest asset’. Yeah, right. Anyone who’s been a manager for a day knows many of them are liabilities. Few activities are more time-consuming and energy draining than the management of poorly performing employees. But how do you turn them around?

At the best, compulsion brings grudging acquiescence to your will. At the worst, it breeds quiet and undetectable sabotage (it really can…)

So when we’re thinking of motivating people to do their best, we’re thinking of something very different from compulsion: We’re …

Essential Characteristics To Look For When Hiring

Essential Characteristics To Look For When Hiring

Hiring for a retail position can be a demanding task. People that do not have experience in retail sales often feel that they can do the job and that can result in a deluge of resumes to sort through. In order for your retail store to thrive, you need to make sure that you are hiring the right kind of people. One of the ways to judge if someone is right for your retail job is to see if he/ she has the characteristics of a good retail employee.

1. Experience It is up to you how much experience you want your candidates to have, but a GREAT employee would have some kind sales or customer service experience. And sales experience does not necessarily mean only retail sales, since there are a wide variety of sales fields that could be a good training ground for a successful retail employee. Some of those include business to business sales, outbound phone sales, and other customer-facing service roles.

Most Businesses Owners Are Terrible At This

Most Businesses Owners Are Terrible At This

Although it costs 5 to 7 times more money to attract a new customer than to keep an existing one, most retailers are terrible at maintaining relationships.

The sad fact is that most retailers spend thousands of dollars on advertising for new business meanwhile ignoring customers who have already spent money with them. This isn’t simply bad business; it’s bloody stupid!

Keeping your existing customers is a fundamental of retailing and it’s not that difficult. I am constantly amazed at the number of retailers who collect a customer’s personal information such as name, address, phone number, email address, date of birth and then do nothing with that information.

To illustrate what I’m talking about here’s a personal story.