“I know it’s important, but I’m too busy to measure my business results.” Sound familiar? Then it’s time to change!
Sadly, you don’t have to look far to see the nasty consequences of being too busy to measure your business results: vague and fluffy goals, projects not being completed, never finding time for holidays or mini-breaks and money spent on things that don’t make a difference.
Well-designed measures make priorities clear, give specific and definite direction to activity and provide feedback so you can avoid wasting time and money. Measuring your business results is even more important when things are busy and chaotic.