Never Ever Stop Marketing (Effectively)

Never Ever Stop Marketing (Effectively)

This afternoon, as a treat, I took my children on a “Slurpee” run. On the drive to the 7-Eleven I pulled up at a red light next to a plain white van, and that triggered a thought.

I have seen hundreds of white vans are on the road witvanhout any signage.

That’s something I don’t understand. If you own a white van the likelihood that it’s for business use must be pretty high. So, you are driving this “mobile billboard” all over the city and you’re not advertising who you are and what you do. That makes no sense at all.

Essential Traits Of The Successful Salesperson

Essential Traits Of The Successful Salesperson

1. Belief in one’s product or service.

If you are going to sell something, you should believe it is the best thing out there. Understand what makes it stand out; what its benefits truly are. Be realistic. If there is something better on the market – know what it is and what makes it better. Then ask yourself – can I really sell my product or service?

I don’t know about you, but I would find it difficult to sell something I didn’t believe in completely. What you believe emanates from you. If you aren’t completely sold, people will know it. Then they won’t want what you have to sell.

On a separate note, your knowledge of and belief in your product will provide you with your marketing message. What you know and believe about your product or service is what you want to share with others. Small business owners have an advantage here. They believed so much in something that they were compelled to start a business around it. All that is left for them to do is share.