Visual Merchandising: What Message Your Counter Sends

Visual Merchandising: What Message Your Counter Sends

In the past, behind the store counter was the exclusive domain of staff. These days, many stores are designed in such as a way that customers can see and even access this area. In addition, store counters now are usually smaller because owners rightly want to maximise their floor-space usage for the presentation of merchandise. This poses several problems.

Security.

While the typical POS unit is now much more sophisticated than the old cash drawer so are thieves skills. Closing a POS drawer is a simple task and becomes automatic. However, distractions happen all the time – some of them are carefully orchestrated- so it is vital that as a manager you reinforce to all your staff the concept of making the closing of your POS unit a “conscious” action.

How To Skyrocket Your Daily Productivity.

How To Skyrocket Your Daily Productivity.

Every day you will be confronted with challenges. There is a whole list of things that need to be done to keep your business moving forward.

On your list is often something harder than most. It could be:

Making a particularly stressful phone call.
Talking to someone about an important issue, perhaps a staff member or a banker.
Getting your paperwork in order so that you can take it to your accountant.
Writing your business plan which you have been putting off!
Hiring a new staff member.
Make sure you have a “To Do List”. This is my number one success tip and the busier you get, the more important it is to have one. Don’t ever leave home without it!

How To Get Free Help To Increase Your Sales

How To Get Free Help To Increase Your Sales

Today’s fundamental principle is:

There is no use attracting new customers through the front door of your business if you are leaking customers out of the back door.

What does this principle have to do with today’s topic? It has everything to do with it. What you really want is more profitable sales and that won’t happen if it’s costing your business lots of money to attract new customers. Retailers who have applied The Outside In Method exclusive to Retail Fundamentals no longer have customers leaking out of their back door.

What you have to understand is:

It costs between 6 and 10 times more to attract one new customer than it does to keep an existing customer.
One dissatisfied customer will tell 9-15 customers about their experience