From the time I heard about the completion of the Myer Melbourne flagship store renovation I was eager to experience it for myself.
Arriving outside the Bourke Street store with my wife and two children the first thing I noticed was that the building’s façade appeared freshly painted in white. I noticed that because I’m very big on first impressions The next thing I saw was an employee at the Myer entrance. I knew he was an employee from the Myer lanyard around his neck. He looked away at no one in particular as we approached him.
The reason to have one of your employees at your store’s entrance is to greet your potential customers. On this occasion, what better greeting could there be than “Welcome to our new Myer store. Thank you for coming“? In my opinion, when it comes to a door person, no retail group does it better than the hotel industry.